You didn’t expect it, here comes the Coca-Cola smartphone

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Realme and Coca-Cola are teaming up to launch a special edition of a smartphone from the Chinese brand. It would probably be a Realme 10 with the famous Soda brand. Enough to provide great publicity to the Indian public, the first market for the young company.

A Coca-Cola smartphone, offered by Realme. // Source: GSM Arena

We’ve already seen smartphone makers use a can of Coca-Cola as a reference for the colorimetry of their photo sensors, but a phone with the famous brand of soda on the back is something of a novelty.

A first representation, which you can see at the top of this article, was recently made public (via GSM Stadium), but we didn’t know what brand of phone was behind it. In view of the latest posts on Realme’s Twitter account, doubt is no longer allowed.

something is bubbling in #real me. Watch this space for more: tuned

– realme (@realmeIndia) January 27, 2023

It says “Something is shining on #realme” with a link to an events page on the Realme India store. We see an image that says “Realme is ready to be really refreshing”, as well as a poster that mixes Realmeow, the manufacturer’s cape, with a bottle of Coca-Cola.

updated image

The choice of a partnership with an already established smartphone brand is not surprising. It’s hard to imagine Coca-Cola getting its hands dirty, it’s better to go through a company whose job it already is. The operation is obviously for promotional purposes, the Soda brand is no doubt trying to obliterate its four consecutive rankings among the world’s top plastic polluters.

Remember that if Realme remains with a modest position as the fifth brand among us, the Chinese firm is a real success in the Indian market, where it competes for third place among the largest smartphone sellers with sales of around 15% share. quarterly market. according to Counterpoint. This represents more than 6 million sales in 2022, for example. Joining this young brand with a dynamic image is therefore interesting for a former sweet drink lascar that has been operating since 1886.

And the smartphone itself then? By its design it is very reminiscent of Realme 10 or Realme 10 Pro. It should be a special edition of the entry-level smartphone. There is little chance of this phone being released in Europe. Also, we don’t promise to test it (which is a polite way of saying we won’t).

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