General Motors has just signed an incredible alliance with Netflix, in order to integrate their cars into the productions of the American company. Therefore, the group hopes to gain a place of choice in the collective unconscious and attract a large clientele.
If General Motors has always been known for its great heat engines, the American group, like most of the world’s car manufacturers, must review its copy. In fact, public authorities, whether in Europe or in the United States, and in particular in California, want to encourage motorists to go electric. And the brands, therefore, must adapt.
An unprecedented partnership
Thus, General Motors wants to electrify everything possible in the coming years. And this is on the right track, with the GMC Hummer EV and other Cadillac Lyriqs. But not everything is about making cars, you also have to sell them, trying to convince customers. Most manufacturers, apart from Tesla, then rely on advertisements. Like RAM that formalized its 1500 REV during the Super Bowl on the night of February 12-13 with a fun announcement.
But GM wants to do things differently. That is why the US firm, headed by Mary Barra, has just announced the signing of an alliance with Netflix in a press release. The opportunity also for the group, which sold Opel to PSA in 2017, to post a short video on YouTube showing its cars on sets from various hit series, including Squid Games, Bridgerton Chronicle or even Stranger Things.
But what will this new alliance between the automobile group and the American giant consist of? As GM’s marketing director explains, the company wants to ” make electric vehicles famous on broadcast, small and big screens to create an electric car culture through storytelling that integrates driving and ownership experiences”.
Specifically, the objective is then to increase the presence of GM electric cars in Netflix movies and series, to bring them to the collective unconscious and arouse the desire to take the leap. Therefore, this association should materialize soon with the arrival of General Motors models in various shows such as Love is blind, Queer Eye a et Unstable.
as specified numeral, electric cars from other manufacturers will also appear in Netflix movies and series. GM, therefore, will not be the only manufacturer to show its electric cars on screen. Information transmitted by Reuters.
A real offensive
By doing so, General Motors and Netflix hope to change the mindset around the electric car. But the streaming giant, which will soon prohibit you from sharing your access codes with your friends, wants to go further. In fact, the company also plans to adopt new greener measures, reducing the energy consumption of its productionsthanks in particular to electrification.
On the part of GM, the objective is above all to publicize its new electric models, which have recently been launched on the market. But in addition to these Hummer EVs and Cadillac Lyriqs, which could arrive here as the company considers a return to Europe, other vehicles are also in the works. Among them, the Buick Electra E5, bound for China but could reach Europe, as well as the Chevrolet Equinox EV, which will compete with the Renault Mégane E-Tech.
An electric Corvette would also be in the pipeline, taking the form of an unprecedented SUV that shouldn’t stop talking. The Tesla Cybertruck competitor Hummer EV also offers an SUV variant, which competes with the Rivian R1S and could also arrive here. But nothing has yet been said about the arrival of these models with us. It is rumored, however, that the Cadillac Lyriq would be the group’s first vehicle to make its way to Europe.
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