This 43-inch Sony Bravia XR 4K TV costs €160 less on sales

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Winter sales are the perfect opportunity to do good business. Promotions on televisions, there are: the Sony Bravia KD-43X72K is also more accessible from 699 euros to 549 euros.

If the trend is televisions with QLED or OLED screens, these technologies are not available to everyone. There are more affordable models, which are of good quality. This is the case, for example, of the Sony Bravia KD-43X72K model, which offers 4K definition and supports HDR10, Dolby Atmos. For those who are interested, you will be happy to know that the 43-inch model loses more than 20% of its price.

Why is this TV interesting?

  • A small 43-inch 4K-capable panel
  • Sony Bravia Technology
  • The Android TV interface and its advantages

Launched at 699 euros, the Sony Bravia KD-43X72K television benefits from a 20% discount and is now displayed at 540 euros on the Amazon site.

A successful little slab

The Sony KD-43X72K model has a diagonal of 43 inches or 109 centimeters. The TV offers an understated design with slim bezels, and will fit perfectly into small interiors with a stand made up of two relatively inconspicuous feet. It certainly does not include an OLED panel, but its LCD screen is a success for Sony.

We find a successful contrast ratio, excellent color fidelity, 4K UHD definition and even HDR10 compatibility for high-quality viewing. This television incorporates Sony’s internal X1 processor, which enables, in particular, automatic image enhancement. Specifically, this means that an HD source is adjusted to correspond to a higher resolution and avoid a poor image quality. On the sound side, there are two Dolby Audio-compatible speakers.

A good smart tv

The Sony KD-43X72K TV is also a Smart TV, running on Android TV. In this way, you will find the must-see applications from the Play Store such as Netflix, Prime Video, Disney+, MyCanal or even YouTube. The TV has an internal memory of 16 GB, which allows you to download a number of applications and some video content. It also integrates Google Assistant to carry out voice commands, and it is also compatible with the Alexa assistant. The Chromecast function will take care of broadcasting content from your smartphone, and the AirPlay 2 function will also be present.

On the other hand, the TV doesn’t have an HDMI 2.1 port to take advantage of 4K@120Hz on PlayStation 5 and Xbox SeriesX, so the panel is locked to 50Hz anyway. TV antenna, four HDMI ports, one Ethernet port, two USB ports, a jack port and an optical port.

Winter sales: the best offers selected by the Frandroid editorial staff

The Winter Sale officially started on Wednesday, January 11, 2023 at 8 am in France and will end on Tuesday, February 7 at midnight. As of now, several merchants have already put out their best offers. Here are the best sales offers in our live.

Our selections by product categories

Our merchant picks

To make sure you don’t miss out on any great deals from this event, here are some things you can do right now so you don’t miss out on any of the deals we recommend:

  • Follow us on our twitter account @FrandroidPromos only dedicated to good offers (remember to activate the bell to receive notifications in real time)
  • Download our Frandroid app (available on iOS and Android) to activate notifications from the “Good Deals” category and thus receive new items related to the Winter Sale 2023 in real time
  • Subscribe to our Good Deals newsletter to make sure you receive the offers in preview (no more than one email per day, unsubscribe in 1 click, no distribution to third parties):

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