the components would represent only 35% of the total price of the watch

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The CounterPoint Research firm has established the total cost of the components of the Google Pixel Watch. It would be estimated at $123, or just 35% of the connected watch’s retail price.

The Google Pixel Watch pour illustration
The Google Pixel Watch for illustration // Source: Chloé Pertuis for Frandroid

Released last October, Google’s first connected watch, the Pixel Watch, was able to score with its particularly minimalist appearance. However, with a price tag of 379 euros, the watch had a hard time convincing, in particular due to its particularly limited autonomy.

However, we now learn that the watch design would cost much less. According to the site 9to5Google, the CounterPoint Research Institute was able to estimate the manufacturing cost of the Google Pixel Watch by adding up the price of all watch components. According to the analysis firm, the assembly of the watch would cost 123 dollars -or 116 euros-, taking into account only the price of the different elements -often abbreviated by ” material’s list “, any ” component cost ” in French.

In detail, the most expensive component of the Google Pixel Watch would be the processor and memory, which alone would account for almost 27% of the total price of the watch components. Remember, though, that Google used an Exynos 9110 chip here, dated 2018 and already used for Samsung’s first Galaxy Watch. The second most important billing line would come down to the watch face. It must be said that it has an OLED screen of 450 x 450 pixels of 1.2 inches in diameter. Above all, this screen is protected by a slab of curved glass, which necessarily increases the price of the watch. The third most expensive element would finally be the design of the casing, its treatment against immersion and thermal protection. These protections would account for almost 15% of the cost of the Pixel Watch.

The battery would represent only 6% of the total price of the components, the different sensors 8%, Bluetooth and Wi-Fi connectivity 5% and the printed circuit 7%.

Components whose cost does not represent the total price of the watch

Remember, however, that the components obviously don’t represent the entire total cost of the watch to Google. The company must also bear the costs of marketing, distribution, assembly or research and development.

Two years ago, CounterPoint Research had tried the same exercise with the Apple Watch Series 6. The institute had then determined a total cost of materials for the Apple Watch at $136, or 34% of the retail price of the connected watch when unlocked. For comparison, the estimate made for the Google Pixel Watch indicates that the price of the components would represent 35% of the complete invoice of the watch.

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