Porsche is currently in talks with Google to integrate the tech giant’s apps directly into the touchscreen of its models. Enough to offer some emblematic applications such as Google Maps or Google Assistant, like Renault with its Megane E-Tech.
Until a few years ago, drivers had to make do with pretty basic features offered by manufacturer-integrated infotainment systems. Aside from the music and GPS navigation, there wasn’t much to eat. But with the rise of systems like Apple CarPlay and Android Auto, the new version of which has just been unveiled, things have changed significantly. Now cars are almost becoming smartphones on wheels.
full integration
In fact, it is now possible to take advantage of many applications present on your phone directly on the screen of your car, simply by connecting it. This system also works wirelessly in some vehicles., as long as you connect your smartphone via Bluetooth. But now manufacturers want to go further by doing without smartphones, as Renault is doing with the integration of Android Automotive within the Megane E-Tech.
Porsche is currently in talks with Google. The German firm wants to increase its collaboration with the technology giant, just under two years after finally agreeing to integrate Android Auto into its vehicles. The brand also offers a solution to take advantage of this system and CarPlay in its older models, up to the 911 type 993.
But what would this new collaboration consist of? As the site explains automotive news, which transmits this information, the idea would be to offer Porsche owners the possibility to take advantage of Google applications directly on the screen of their car. But the subtlety is thatthere would be no need to connect a phone To make it work.
The driver can access various applications such as Google Maps or Google Assistant. And why not Waze as Renault has offered recently. A real leap forward for the brand, which until then had refused to use the services of the American company. In fact, Porsche strongly opposed the massive collection of technical data on the car. A criticism, however, denied by Google in an official press release.
Only at Porsche
For now, few details have been revealed about this new collaboration, while the two companies are still in full discussion. There is no release date for this feature. So it hasn’t been announced at the moment, but it would be very possible that the Macan or the mysterious high-end electric SUV in development, which will sit above the Cayenne, will be offered in the future.
But against all odds, it is said that only Porsche models will benefit from this system, which will not be not available on other Volkswagen group vehicles. Last October, Lutz Meschke, the brand’s chief financial officer, also announced that the brand was in talks with Baidu, Tencent and Alibaba, when it ended its collaboration with Cariad (Volkswagen’s software subsidiary) for the development of embedded software. Therefore, she goes alone in the German group.
Between Porsche and the Volkswagen subsidiary founded in 2020 and in charge of creating the software for the group’s vehicles, not everything is rosy. In fact, last July, an Automobilwoche report explained that the development of electric cars from Audi, Porsche and Bentley had been delayed by several years due to numerous concerns on the part of Cariad. Already in 2019, the release of the ID.3 was interrupted by a software problem.
Many manufacturers have chosen to trust Google for their embedded systems. This is particularly the case with Volvo, but also with Renault. The diamond firm even wants to go further, when it has entered into a new partnership with the Californian giant in the design of the digital architecture of the “Software Defined Vehicle”. The first vehicle of this type should see the light of day in 2026.
The French manufacturer and the American company have formalized new agreements with the aim of creating software to improve vehicle connectivity and the customer experience.
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