Tesla has just made a big price drop in France on its two flagship electric cars, the Model 3 and Model Y. The price plummets by more than 10,000 euros for the Model 3 including the green bonus, and almost as much for the Model Y.
The year 2023 was going to be difficult for Tesla, with increasingly strong competition. But that’s without counting this spectacular drop in prices that just occurred last night in Europe, and therefore in France.
Teslas from 37,990 euros
Previously sold from 53,990 euros, the Tesla Model 3 Propulsion is now listed from 44,990 euros. With the ecological bonus of 5,000 euros, the price plummets to €39,990. Or even 37,990 euros for beneficiary households of the maximum bonus of 7,000 euros.
For the Model Y Propulsion the drop is a little less spectacular, since we went from a price of 49,990 euros to 46,990 euros. But with this “small” drop of 3,000 euros, Tesla managed to place its family SUV below the ecological bonus ceiling (47,000 euros) of 5,000 or 7,000 euros depending on the situation. This allows to have a final price of 41,990 euros, or even 39,990 euros with the maximum bonus.
Finally, a bit of coquetry on the part of Tesla: if before only the white color was standard, the customer now has the choice between black and white, at no additional charge. This will avoid crossing only (or rather mainly) Tesla Model Y Propulsion as is currently the case.
But beware, the slightest option (white interior, wheels or tow hook) will take the Tesla Model Y beyond 47,000 euros, which will deprive it of any ecological plus.
Why this price drop?
This extraordinary price drop inevitably raises many questions. Recent price adjustments around the world, and particularly in China, raised fears of a demand problem for Tesla. The Chinese branch had recently refuted these rumors. Now it is the turn of the European branch to make the same statement.
In fact, Elon Musk’s firm announces that a ” State-of-the-art engineering and scalable production processes have allowed us to go even further in our ability to make the best products in the world. best cost » before adding that « As the local production of our vehicles continues to grow and deliver new economies of scale globally, we are now making Model 3 and Model Y even more accessible in Europe.”
A Tesla Model Y Propulsion made in Berlin?
Does this mean that the Tesla Model Propulsion is now manufactured at the Gigafactory in Berlin? Unlikely, given production capacities, compared to the Shanghai factory. So this argument is a bit strange, since most Model Ys and all Model 3s sold in Europe are imported from China. It is not really local production.
However, Tesla defends itself by specifying that the last few years had been more difficult, due to the problems ” ranging from semiconductor shortages to the energy crisis, including logistical constraints and various COVID-related disruptions » which then allows us to observe « a stabilization of the inflation of certain costs, giving us enough confidence to be able to transfer it to our clients« .
The same argument that the Chinese branch of Tesla used for the fall in the Asian price a few days before.
There is no doubt that with this pricing policy, Tesla will be able to transform the test in 2023, managing to place the Tesla Model Y on the podium of the best-selling cars in the world. It could even occupy the first place, which Toyota currently holds with the RAV4 followed by the Corolla, with just over a million units sold in 2021. For the year 2022, the first estimates leave Toyota as the leader in the automotive market, but with the Model Y and Model 3 in the top 5.
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