founders return to work on AI

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The New York Times reveals that Sergey Brin and Larry Page have reportedly been called back to Google to accelerate their AI plans as ChatGPT threatens their future.

The surprising popularity of ChatGPT, the OpenAI tool, has created a panic in Google. You only need to ask ChatGPT a few questions to understand the full potential this tool could have in the future to generate faster and more relevant responses than a search engine like Google.

The threat

Microsoft has understood this and intends to do double duty on AI, in particular by working to combine ChatGPT and Bing. At Google, therefore, it is the red alert for a few weeks to react as quickly as possible to this threat.

In fact, if a tool like ChatGPT were to replace requests to Google in the uses of Internet users tomorrow, the entire economy of the giant could be compromised. Even today, it is thanks to the ads displayed on its search engine and associated services that Google earns most of its revenue. The firm is structured around this product.

Google would launch more than 20 projects in 2023

He New York Times informs us that Larry Page and Sergey Brin, the two founders of Google, would be back in the company to manage this crisis taken very seriously by Google. Objective: Oversee the giant’s strategy around AI adoption and provide momentum.

The two men would have validated the integration of chatbot functions in the Google search engine. Therefore, we can imagine that in the future it will be possible to ask questions directly to Google, in a more natural way than today.

According to the American newspaper, there are more than 20 new products and a new version of the search engine that Google would like to present this year. These will not necessarily be applications aimed at the general public. In fact, Google would prepare tools for the creators of Android applications, facilitating the generation or correction of code, or more generally products based on AI for companies.

This is the first project followed with such importance by Larry Page and Sergey Brin since their departure in 2019. Since then, I could offer some advice on Google’s long-term projects, but here they would once again be in charge of the decision making.

Don’t go faster than the music

Google’s challenge is to guarantee the security of the tools that the firm wants to develop around AI. The company cannot afford to take the same risks as a startup like OpenAI.

It is necessary for the Google search engine to continue offering reliable results, without abusing the dominant position of the search engine. A generative AI like ChatGPT can extract many databases from its sources. Google has to be careful not to infringe copyrights to generate potential responses from your cat.

Last but not least, Google needs to make sure it doesn’t jeopardize its own business model. How to offer answers in a conversation integrating the notion of answer sponsored by advertising.

Therefore, the company must address significant issues and wants to do so quickly to avoid any risk of new competition and to ensure that it does not harm itself. We can understand the feeling of panic that is breathed from this moment.

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