Despite the uproar, Amazon’s physical stores aren’t doing as well

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Amazon has announced the closure of eight of its cashless and self-service Amazon Go stores, without, however, giving up on the concept. Gradually taking up residence in several major American cities, they had been the subject of relatively significant media coverage in their early days.

Portals at the exit of Amazon Go stores, by way of illustration // Source: Sikander Iqbal – Wikimedia Commons

Amazon will close eight of its Amazon Go supermarkets as part of a “ improvementof its physical presence in certain American cities. The firm assures, however, that it continues to bet on its concept of stores without checkouts, where customers serve themselves, are automatically controlled by cameras and sensors and leave freely after having validated a means of payment at the entrance.

« Like any brick-and-mortar retailer, we regularly assess our store portfolio and make optimization decisions along the way.a spokesperson for the group said in a press release emailed toGeekwire. «We remain committed to the Amazon Go format, operate more than 20 Amazon Go stores in the United States, and will continue to learn which locations and features are most engaging with customers as our stores evolve.».

The end of a concept? Not really

In detail, Amazon will close two stores in Seattle. The two sites in question are located in an area of ​​the city subject to a significant increase in crime, as well as the presence of drug addicts, notesGeekwire. Out of an abundance of caution, these two stores had already closed their doors for a while, we read.

For the rest, Amazon has indicated that it will also close two Amazon Go stores in New York City, in addition to four of these supermarkets located this time in San Francisco. These various stores will continue to function officially until April 1, the date of their final closure.

Despite these various closures, Amazon announces that it will continue to open new stores under the same self-service concept. One of these new Amazon Go has also opened in the small town of Puyallup, located about twenty kilometers from Seattle.

Amazon is cutting the sails on its physical presence

The truth is that if Amazon remains attached to its Amazon Go stores, and that its sustainability at first glance is assured, at least for the foreseeable future, the firm is declining in terms of its physical presence in the United States. After the closure of 68 of its 4-star Amazon stores, Amazon Books and other Pop Up stores, the firm also announced the pause of its construction project for a second headquarters located near Washington DC

The differences in the announcement also come after Amazon phased out 18,000 employees late last year.


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