According to “Bloomberg” journalist and Apple expert Mark Gurman, Apple is seriously considering launching a higher-end iPhone than the Pro Max. In fact, it is he who would be called “Ultra” … but not before the horizon 2024
Mark Gurman is a journalist for Bloomberg known and recognized, and whose various Apple predictions are followed by all the press specializing in new technologies. Inevitably, with each press release, the elements distilled by the person in question are closely scrutinized.
This time, the Apple expert understands that a new iPhone could be added to the range in the future. This model would in fact be even more premium than the Pro Max, which today constitutes the top of its catalog basket: no one is more expensive than the iPhone 14 Pro Max within Apple, which has set its French price at 1,479 euros. .
Not before 2024
According to Mark Gurman, an Ultra version would thus arrive in the course of 2024 -without the Pro Max model disappearing-, the year in which the Cupertino company would bring the iPhone 16 to the market. There, the new generation would be made up of the iPhone . 16, iPhone 16 Plus, iPhone 16 Pro, iPhone 16 Pro Max, and iPhone 16 Ultra.
The name Ultra would not be surprising at all. First, Apple is starting to use it for other products, like the Apple Watch Ultra and the M1 Ultra chip. This suffix distinguishes a particular device, whose physical and technical characteristics reflect the latest Apple know-how.
Two, it was already rumored that an iPhone 15 Ultra would point the tip of its nose in 2023… to the detriment of the iPhone 15 Pro Max, which would later disappear from the catalog. Today, the question is not if the Ultra name will actually appear on the iPhone, but when it will.
A 100% wireless Ultra?
For Mark Gurman, this famous iPhone 16 Ultra could go even further in terms of photographic performance, power and screen. New features, like the absence of a charging port, could also be in order. By replacing such a system, the Ultra would rely solely on wireless charging.
As a reminder, Apple should meet European charging requirements from 2023 by switching to USB-C for its range of phones. But this could only be one step… before going 100% wireless. The iPhone 16 Ultra could thus inaugurate this strategy, which would later be extended to the other future models in the range.
In 2023, Apple will (surely) present its new iPhone 15, iPhone 15 Max, iPhone 15 Pro and iPhone 15 Ultra. Price, release date, technical sheet… We take stock of the first available data on them.
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