Apple has hired a video advertising specialist for its Apple TV+ platform, which could also benefit from an ad-supported formula in the future.
Apple is hiring to grow in the field of video advertising. This is in any case what a contract revealed last week by The Information suggests: that of Lauren Fry, an executive specializing in television and digital advertising.
Before joining Apple, and as Apple Insider reports, Lauren Fry served as chief revenue officer for Simulmedia, a specialist in ad technology for digital video. She had previously also been responsible for advertising sales for the US operator AT & T or within the Comcast media group.
Advertising on Apple TV+ coming soon… or better than that?
This pedigree suggests a rollout of commercials on Apple TV+, Apple’s SVoD platform, which currently doesn’t exist. It remains to know what to do and in what form. We already know that internally Apple has created an advertising sales team to broadcast ads during sporting events in the United States (Major League Soccer and Major League Baseball matches, mainly). A first step for analysts.
According to them, Apple could eventually opt to run ads on Apple TV+, alongside its original content… and potentially launch a less expensive formula for its recently increased price SVoD service. This more attractive offer would then be financed, in part, by the dissemination of advertisements in the manner of what several competing platforms (including Netflix and Disney+) already offer.
Please note that advertising is gradually gaining more importance within Apple services and platforms. Recently, the firm has added, for example, additional advertising spaces in its App Store. Currently, the Apple branch dedicated to advertisements and advertisements weighs close to 4 billion dollars. A figure that the firm would have every intention of increasing.
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